In the world of business development and branding, going digital is all the buzz. So just what is digital marketing and just how can we utilize it to grow our businesses?
Digital Marketing Defined
Digital marketing is definitely the advertising and promotion of businesses along with their brands through digital media channels. Digital media, at the moment, includes websites, social networking, radio, television, mobile and even types of traditionally non-digital media including billboards and transit signs. Essentially any marketing media that is delivered electronically is regarded as digital marketing.
This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing outside the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are beginning to connect to their digital counterparts. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional advertising and marketing almost always has a digital marketing connection.
Why the main objective on Digital Media?
The shift to digital media has been driven by marketing agencies, company owners and consumers alike. The ever-increasing demand to demonstrate quantifiable results makes going digital a goal for the Queens NY Digital Marketing Agency. Most digital media, including websites, social media marketing and mobile advertising is much easier to follow than traditional marketing media including print advertising.
For company owners, many forms of digital advertising are extremely affordable. Possessing a web presence, engaging customers in conversations through social media marketing and e-mail marketing are inexpensive choices to print advertising and direct mail. These digital channels are available to businesses for any size, and help to even playing field for start-ups, small businesses and independent consultants seeking new clients.
For consumers, the fast pace of life makes digital advertising essential. When consumers require services and goods, the days are gone of thumbing through a phonebook to locate them. Now, we whip out our mobile phones or head over to our computers for answers – and that we see them fast.
Using Digital Media to develop Your Business and Brand
Whatever size your business is – large or small to mid-sized business / enterprise (SMB or SME) – it is possible to effectively promote your business through low-cost digital channels. The foundation of the marketing efforts will be your website. Invest wisely in your website, and make certain that it does the following:
Adequately represents your small business and brand (look and feel, messaging)
Adequately talks to your target audience
Can be obtained by searchers on top search engines like google
Is updated and simply navigable
Provides multiple channels for customer communication
Connects to many other marketing efforts
Our recommendation is that you deal with a specialist web site design firm which is skilled in website design and search engine optimisation. Because your site is the building blocks both to and from which other digital channels will lead, it should be considered one of your top business investments.
After you have your site complete, another steps is usually to launch regular monthly or bi-monthly e-mail campaigns, and interact with customers via social media marketing. Should you be truly over a shoestring budget, they are efforts that can be done in-house (by someone using the proper knowledge) or an affordable by a third party digital marketing agency. Be sure that your efforts lead customers back to your site where they can fully engage together with your business, products and services, and choose the channels by which they contact you.
If you’re thinking about getting aggressive with search marketing, it is possible to set aside some digital marketing dollars for seo and pay-per-click advertising. Many businesses today rely heavily on being located online to achieve new clients. A typical misconception among company owners is the fact simply having a website implies that customers will find it. Not so. Your website has to be constructed with specific key phrases and words, meta data, page content and linking strategies that can help it reach top search rankings.
Because many key words and phrases have stiff competition for top search rankings, you will have to supplement your organic search engine optimization efforts with pay-per-click advertising. Getting established with pay-per-click advertising campaigns can be a little daunting, but with some time, effort and instruction, this too can be achieved in-house, or perhaps for a fair cost via an outside digital marketing agency.
Beyond e-mail, social networking and search engine marketing, it is possible to venture into numerous other digital marketing efforts. Mobile advertising, radio, television, electronic billboards and uzbiso more can be found as marketing outlets. Whatever digital efforts you select, they need to all connect and tie to your foundation – your organization website.
If you have the means, a smart investment would be to engage the services of an electronic digital marketing agency to assist in your marketing efforts. Today, many digital agencies offer multiple degrees of company to accommodate businesses large and small.