Recently, an Atlanta personal injury lawyer has been making waves in the blogosphere with a creative new law firm marketing campaign. The attorney, now – and perhaps forever- is becoming known as the “Bald Lawyer.” His billboard campaign has attracted attention not only in the ABA Journal, but additionally on a whole host of other sites, even turning up on the website of a major communications firm in britain. With the volume of widespread positive attention he’s receiving, it seems like clear that his creative advertising effort was a complete success.
Innovative Law Firm Marketing: Standing Out Of Your Competitors. Law firm marketing has become ubiquitous, having a lawyer billboard on every corner and lawyers promising to help you get a fast divorce or even a big cash settlement during every commercial break. Because there is a lot legal advertising going on, it may be very difficult to get potential customers to sit down up and pay attention.
Lawyers use a special challenge to get customer’s to pay attention, since unlike selling a sleek and sexy new car or a cool new beverage, lawyer’s aren’t selling a way of life. Most of the lawyers who advertise offer aid to people who usually can become thinking about their services only once something has gone wrong, as well as for everybody else, their ads will blend to the background.
Even if someone is seeking an attorney, clients are going to have a problem differentiating between one lawyer’s promise to “get justice” or “get results” and also the similar promise produced by countless others, often all standing in front of the same stock set of law books in the generic law office so popular in legal ads.
Not for the Bald Lawyer. His eye-catching billboard features the slogan “Injured? Don’t Pull The Hair out!” Below which is a big shot in the lawyer with his bald head, as well as the address for his website ‘MyBaldLawyer.com.”
The Thing That Makes The Bald Lawyer Ad Work. The Bald Lawyer ad works and sticks out using their company law office marketing because it is different. It shatters the stereotype of the conservative, unapproachable and uptight lawyer by letting the attorney to poke fun at himself… yet it will this without undermining what the law states or perhaps the legal profession.
The billboard also stands apart because it attracts attention and since it affords the reader an exciting image. That image is with a website directly linked to it, which fixes itself in the viewer’s mind right together with the image, becoming easy to remember.
Clients who view the bald lawyer ad is going to take more notice of it- even though just for a couple of seconds from curiosity- compared to what they would just another lawyer ad. This can result in the ad residing in their brains, consciously or subconsciously. In turn, whenever they need to have a lawyer, they might be tempted to check out the website they remember from the billboard where wvxsug can find out about the services the bald lawyer offers.
Creating Your Very Own Innovative Ad. Other attorneys who wish to get their law practice marketing efforts to a higher level may take a page out of the bald lawyer’s book. The ad is an important reminder that innovation is key in successful legal marketing, which by providing clients some approach to distinguish you against your competitors (preferably an unforgettable way), you can stand above the remainder.
When crafting your own marketing strategy, consider what makes you different. What elements of your law practice management or law practice allow you to stand out from the group and increase the value of your clients? If you can identify something that sets you apart and you could present that something in a new and inventive way, your law office marketing strategy is sure to become a amazing success.