Over the years, we’ve done several experiments with unusual vape flavours. Often we’ve done this for a bit of fun, but sometimes the results have surprised us. A good few years ago, for instance, we went to E Cig with a small range of very unusual flavours. One of these was barbecue sauce flavour. As you’d expect, a lot of people absolutely hated it. But one elderly man told us it was the first thing he’d tasted since having a stroke.
The identical occurred having a Voop Juice range we made for April Fool’s day. These juices were deliberately made to taste awful, and that i found the Cheese and Onion flavour disgusting. However, many people actually liked it. The point is, there’s thousands of flavours on the market now. Some are unusual, and appeal to a little audience, but the main benefit of this really is that, no matter what your taste preference is, there’ll be something available that you’ll love. And that’s important, since the more you enjoy vaping, and the further you depart from tobacco flavours, the not as likely you might be to return to smoking.
Considering that there’s a ridiculous variety of vaping studies being published nowadays, there’s not plenty of research on the importance of flavours in: There is some, though. Market research well over 4000 vapers, lead by Konstantinos Farsalinos in 2013, found that 48.5% of vapers felt that restricting flavours would increase cravings for cigarettes, while 39.7% felt that fewer flavours makes it less likely so they can quit smoking.
Ever since then, non-tobacco flavours have become more important in initiation. In Konstantinos’ original survey, the vast majority of vapers started vaping with tobacco flavours, but a far more recent survey which checked out the flavors preferences of over 70,000 vapers found that non-tobacco flavours (in the US) were the predominant choice when starting vaping. The study figured that banning flavours might lead to a reduction in people starting vaping and an increase in people switching back from vaping to smoking.
This really is supported by research by Russell et al, which learned that menthol and tobacco flavours now rank in 5th and 6th place amongst adult vapers. In a press conference organised by the New Nicotine Alliance, Russell talked further concerning the results, saying:
“Evidence from the own studies suggest that the significantly higher proportion of smokers preferring to vape non-tobacco flavors carry on to totally give up smoking cigarettes within 3 months.”
Quite simply, non-tobacco flavours result in a higher effectiveness when switching completely from smoking to vaping. This has been supported by way of a more recent study by Buckell et al (published since this post was initially written). Employing a discrete choice experiment with other 2000 adult vapers, the authors found a flavour ban on e-cigarettes would cause a rise in smoking rates.
Another smaller study by Pacek et al surveyed 240 teenagers who dual use (both vape and smoke). Within their survey, 17% of young vapers said they could smoke more if flavours were confined to tobacco and menthol.
The concept that specific flavours might be important is supported by industry research by JUUL, which found that vapers who used Mint or Menthol were 23% more prone to switch to vaping as opposed to those who used tobacco flavours.
Could flavours assist dual vapers? Not everybody switches to vaping immediately. All things considered, the initial puff with an electronic cigarette doesn’t mean your last puff on the tobacco cigarette. Research indicates that 46% of dual vapers have jtsedy switched to e cigarettes after having a year, but also for others it can take considerably longer.
My own experience is the fact that flavours may help dual vapers retain interest. I’ve seen people who continue to smoke a few cigarettes each day experiment a lot with various flavours. If flavours will help retain interest, then dual vapers will smoke less, hopefully not get back to 100% smoking and ultimately switch to 100% vaping. Perhaps, for some, it’s just a matter of finding that perfect e-liquid (along with 1000s of flavours available, that can take some time).