Once upon a time, not all that long ago, the best way to research more information on the specific topic was to check out a website you knew. This was a time before search engines like google and progress now permits us to enter any keyword or keyword phrase in our browser to be presented with data from a seemingly endless list of options.
A lot more websites begun to emerge because of the search engine revolution as people realised the potential they created. Search engine listings provided a never before seen source of traffic. Once small, virtually unknown companies like Google and Yahoo grew in popularity since there seemingly limitless power increased and webmasters begun to take note of their relevance and importance.
Making use of their increase in power, search engines like google slowly became conscious of just how important they were. Consequently rules were established and utilization of the applications became more controlled.
Today that power is diminishing to some degree as the strength of social media marketing steps up and right into a world once ruled only by search engines like google. Although search engines like google still have the masses running blindly behind the them, social media is emerging as the front-runner for traffic generation.
Search engine listings maintain an unprecedented amount of popularity but social networking now offers services that the search engines never have or are ever likely too. I believe this is the reason we shall soon discover social media marketing traffic “out gunning” search engine traffic.
Readers Love Social Media Marketing
Users of social media marketing sites want to read regarding their favourite subjects. They log in to their accounts to engage and find out what’s new inside the worlds that interest them. Sci-fi, Television, Books, just about any subject matter you can think of is represented in social media (SM). When SM users see something of interest, they click on it and go to the blog or site to read more.
More internet users are browsing SM sites today than search engine sites. Use of details are simpler and much more engaging. Presentation is much better and thru SM sites people can engage in a range of activities all at the once.
Users of SM sites are active because they are curious not as they are trying to find something specific. For this reason they tend to remain on the sites for prolonged amounts of time, allowing them to engage and stay subjected to information (and advertising).
Typically with online search engine traffic folks are directed to your web site as they are looking for something specific, perhaps researching or trying to find a solution to some problem. Visitors who land on your pages because of this are not as likely to keep and search around. Should they don’t find what they may be specifically looking for they have an inclination to go on and then seek out what they need.
Social Networking Traffic is Highly Targeted
The visitors who go to your site from SM platforms like Twitter and Facebook are usually highly targeted. They simply click what attracts them or what they think may be interesting.
Facebook case reports have identified that users are very highly targeted since they only click to something they have a very definite interest in. Because of this social media traffic from the source tends to get a much lower bounce rate, higher variety of page views per visit and for that reason a higher conversion into sales or subscriptions.
This tends to be the exact opposite for internet search engine traffic. Unlike social media traffic where users are taken to what they need these are only forwarded to sites based upon keyword relevance. Additionally, they can’t set any guidelines about what they might prefer inside their first page selections. Internet search engine traffic is defined by the major search engines and never by the users own preferences.
Social Media Marketing Traffic is Reliable
With social networking traffic, when you create a following and form relationships along with your readers, you’re virtually unstoppable. Maintain a standard that gives quality, interesting information apnixn your potential customers continue to have interaction and come back for additional. Always consider how smart your readers are and exactly how easily they recognise value inside the content provided.
With internet search engine traffic your online visitors can be directed away from you at anytime and without you doing anything wrong. It may just be a matter of that you rank in the search standings and you could simply be overlooked.
The balance of power remains changing but watch this space. Inside the future years I think we will have a shift from the importance of search engine traffic. I wonder if you agree? Let me know your ideas inside the comment box below.